Mercedes-Benz Becomes Only Luxury Carmaker In...
- May 28, 2018
- Views : 1797
In a first-of-its-kind move in the luxury segment, Mercedes-Benz India has launched its ‘Service on Wheels’ facility. As the name suggests, this is literally a service centre on wheels which will offer top-notch service experience to Mercedes-Benz customers living in places where the company does not have a physical presence as of now.
The initiative features two Bharatbenz 4023T cab over trucks pulling kitted-out box trailers with one catering to the northern and eastern regions and the other catering to the South & the West. Some of the cities/towns the trucks will visit include Jalgaon, Valsad, Kutch, Udupi, Bellary and others, with the company expected to cover at least 15 places by the end of 2018. Customers in the vicinity can get their cars inspected and can avail certain services (A & B, according to MB) with the trailers carrying equipment like a mobile lifting platform, specialised tools, generators, diagnostic equipment and others, along with a luxurious 6-seater waiting lounge with facilities like full vinyl flooring, 43-inch TV and air-conditioning.
Here’s what Mercedes-Benz had to say about this initiative.
Mercedes-Benz launches the first-of-its-kind ‘Service on Wheels’ initiative in the luxury car segment; deepens its customer centricity and service differentiation commitment
Amritsar: India’s largest luxury car manufacturer Mercedes-Benz today announced the launch of yet another innovative customer service offering for its customers called ‘Service on Wheels’. This novel initiative comprises a service truck equipped with all tools along with professional service personnel to attend to customer cars, especially in Tier 2 and Tier 3 cities where Mercedes-Benz doesn’t have a direct presence. On being notified, a mobile service truck will visit the customer’s area and carry out the inspection, repairs and service of the car, adding great value and convenience to the customers. This initiative is part of Mercedes-Benz’s hugely popular service differentiation strategy under the ‘My Mercedes, My Service’ umbrella, launched in July 2016.
‘Service on Wheels’ is a first-of-its-kind initiative in the Indian luxury car industry, which is highly customer-centric and tailor-made for the Indian market. This concept is a result of the Business Innovation project which is conceptualized by the employees of Mercedes-Benz India. It was launched by Mr Roland Folger, Managing Director & CEO and Mr Santosh Iyer, Vice President-Customer Service, Retail Training and Corporate Affairs, Mercedes-Benz India in the key market of Amritsar today. The Phase I of ‘Service on Wheels’ will travel to 15 different Tier 2 and Tier 3 markets undertaking service-related requirements of customers in the remaining months of 2018.
On the introduction of this customer service initiative, Roland Folger, Managing Director & CEO, Mercedes-Benz India said “With our ‘Go to Customer’ strategy we keep exploring novel ways to make the ownership experience of a Mercedes-Benz delightful. This time around, we are virtually going to the customer’s doorstep with our new initiative, ‘Service on Wheels.’ With this new offering, we can assure our customers, especially in cities beyond the large metros, complete peace of mind when it comes to the ownership experience of their cherished Mercedes-Benz. With the support of our dealer partners across the country, we are confident of implementing this innovative programme across markets.”
Mr Folger further added, “Being a highly customer-centric brand, our service doesn’t end at the sale of our product; in fact, the long delightful relationship just begins from there. ‘Service on Wheels’ is yet another step towards the direction of creating service differentiation in the luxury car market, which is key to market success. As the leaders in the luxury car segment, we lead from the front when it comes to delivering customer service excellence and ‘Service on Wheels’ is a firm reiteration of our commitment to our valued patrons.”
Rolling out the ‘Service on Wheels’ initiative, Mr Santosh Iyer, Vice President - Customer Service, Retail Training and Corporate Affairs, Mercedes-Benz India stated, “As the innovators of unique customer service initiatives, it is our constant endeavour to create new benchmarks of customer delight in the luxury car segment. With the introduction of ‘Service on Wheels’, for the first time for a luxury car brand, we are breaking the barrier of fixed location set-up for servicing a luxury car. Novel and transparent initiatives like these are key differentiators in earning customer trust and help us consolidate our leadership position in the dynamic Indian luxury car market. We are overwhelmed with customer feedback for the various service initiatives under ‘My Mercedes, My Service’, and with this industry-first offering, we are confident that Mercedes-Benz will continue to remain the preferred luxury car brand for our existing and also prospective customers. Featuring the largest service truck deployed, ‘Service on Wheels’ will provide customers with an experience which is similar to any Mercedes-Benz workshop and will travel across the country benefiting customers with quick service at their doorsteps.”
With a history of serving customers in India for the last 24 years, Mercedes-Benz is known to provide the best-in-class service to its patrons. ‘Service on Wheels’ is an easily accessible mobile service centre for customers where a Mercedes-Benz dealership is not available conveniently. The technical team in the service truck inspects the car using a mobile lifting platform. Instances of the vehicle check comprise lights, windscreen, wipers, brake discs/pads, leaks, battery, etc.
Service related jobs undertaken by ‘Service on Wheels’:
The ‘Service on Wheels’ truck will carry out first free inspection, Service A and Service B. This includes: Vehicle health check-up using Xentry
Specially trained service advisors, Vehicle Preparation Centre technicians, sales advisors along with other support staff accompany the Mercedes-Benz ‘Service on Wheels’ truck at each visiting location. For more intense repair work including body and paintworks, the customer can also book workshop appointment at the ‘Service on Wheels’ by the Service Advisor. Additional elements of the mobile truck service include an exclusive lounge, where the customers can wait in comfort while the inspection of the car takes place.
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