Mercedes-Benz inaugurates first luxury car showroom in West Delhi

As a part of its ‘Go to the Customer’ strategy, Mercedes-Benz India has inaugurated its latest showroom, T&T Motors West Delhi, a 20,000sq feet facility that can accommodate 20 cars. Located just off the inner ring road in Rajouri Garden, it is one of the biggest Mercedes-Benz showrooms in Delhi NCR.

Mercedes-Benz is targeting key urban markets for driving growth in the Indian market that has seen a slowdown. The new showroom will display the full range of Mercedes-Benz vehicles available in India suitable for its entire customer range. T&T Motors West Delhi offers a contemporary and luxurious experience with its café, valet service, accessories and collectibles, and Mercedes-Benz Experience zone.

At the inauguration Peter Honegg, Managing Director & CEO, Mercedes-Benz India, said, “T&T Motors has been our distinguished partners in India since 1997 and we share a similar growth story. In T&T Motors, we see a partner who shares the same passion and commitment towards excellence in servicing the customers. I am confident that our growing customer base in New Delhi will experience even further an enriched vehicle ownership experience. Inauguration of T&T Motors West Delhi is part of our ‘Go to Customer’ strategy which is defining newer benchmark for the luxury car industry in India and we are committed to reaching out and delighting more customers and expanding our footprints to more Indian cities.” 

Ravi Talwar, Chairman, T&T Motors, said, “T&T Motors has been one of Mercedes-Benz’s long standing partners and it is an honour to be associated with the prestigious brand with the three-pointed star. I am extremely delighted to present this world class dealership to our connoisseurs of West Delhi. We have already started receiving bookings from customers which reiterates the growing demand for the brand in this region of the national capital. In sync with Mercedes-Benz’s brand philosophy of ‘Best or Nothing’, T&T Motors West Delhi will provide the customers with world class service standards and the complete display of the emotion evoking product range of Mercedes-Benz passenger cars, will be a huge draw for our esteemed customers.”

The German luxury car maker will be setting up another showroom in South Delhi soon. As of now Mercedes-Benz India has 72 touch points across 31 Indian cities.