Maruti Suzuki Rock N Road: Redefining the SUV Experience
- Mar 16, 2024
- Views : 65860
Since its inception a year ago, Maruti’s premium dealership chain, Nexa, has sold over one lakh cars. The Nexa line of showrooms was introduced to pull the manufacturer out of its 'mass-market car manufacturer' image for its new generation of premium cars. Nexa has, so far, introduced two premium products to consumers -- the S-Cross and the Baleno. Though the former introduced the brand to the country, it was the latter that helped Nexa consolidate its current position with high sales numbers.
In a year, the dealership count has jumped from 35-40 dealerships (at the time of introduction of the S-Cross) to 150 showrooms across the country, in 94 cities. Maruti is looking to expand the network to 250 outlets by March 2017, and also expects the Nexa channel to contribute as much as 15 percent of total Maruti sales by 2020. In numbers, it translates into around three lakh units from Nexa outlets.
The premium dealership chain has managed to sell a total of 1,00,025 units in a year, with the S-Cross contributing 28,795 units and the Baleno with a larger chunk of 71,230 units.
R.S. Kalsi, executive director (marketing & sales), Maruti Suzuki India, said, “To further enhance the purchase and ownership experience, we plan to provide customers enriching experiences beyond the showroom as well. We will curate new experiences around fashion and lifestyle, music and travel. These experiences will touch the lives of customers through international music festivals, fashion/styling sessions and long-distance drives. Rather than limit ourselves to selling cars, our aim is to forge relationships over the period of ownership.”
Maruti Suzuki Rock N Road: Redefining the SUV Experience
10 Lucky People To Win Gift Hampers With Maruti Suzuki Celerio Lucky...
5 Features The Next-gen 2024 Maruti Suzuki Swift Is Expected To Get...
5 New Features That The 2024 New-gen Maruti Suzuki Swift Could Get...
Here’s How Fuel Efficient The 2024 Maruti Suzuki Swift Sold In...
2024 Maruti Suzuki Swift: Check Out Its 7 Colour Options In Real-life...
Upcoming 2024 Maruti Suzuki Swift And New-gen Dzire Spotted High...
2024 Maruti Suzuki Swift: UK-spec Model Explained In 8 Images
Latest Spy Images Of 2024 Maruti Swift Reveal Details About Its...
Bosch Car Service: Your Trusted One-stop Destination for Car...
India's largest automotive community