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Mahindra SUVs To Become Pricier From July 1


Mahindra cites addition of new safety features to comply with upcoming norms as the reason behind the price hike

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  • Mahindra SUVs to get a price hike up to Rs 36,000 depending on the model and variant.
  • The Scorpio, Bolero, TUV300 and KUV100 to get a major price hike.
  • XUV500 and Marazzo set to receive a marginal price hike as well.
  • The XUV300 and Alturas are likely to be unaffected by the price hike.

Mahindra’s SUVs are set to become dearer from July 1. The homegrown manufacturer has announced that it’s cars will become pricier by upto Rs 36,000 depending on the model and variant chosen. The price hike has been attributed to the addition of new safety features to make Mahindra’s SUVs comply with the upcoming AIS 145 safety norms. Mahindra will update its portfolio by adding safety features such as dual airbags, seatbelt reminder for the driver and the co-driver, rear parking sensors and a high speed alert system as standard across its portfolio. All manufacturers need to comply with the new safety norms by October 1.

While the carmaker hasn’t released a variant-wise breakup of the price hike, it did say that the price update will be substantial for the Scorpio, Bolero, TUV300 and KUV100, while adding that the XUV500 and the Marazzo will have a marginal price increase.

Its flagship SUV, the Alturas, and the recently launched Mahindra XUV300 are unlikely to be affected as both the models come with the above mentioned safety features as standard and already comply with AIS 145 safety norms.

Here’s how Mahindra’s SUVs are currently priced:

Model

Price Range (ex-showroom Delhi)

KUV100

Rs 4.82 lakh to Rs 7.93 lakh

TUV300

Rs 8.49 lakh to Rs 10.50 lakh

Bolero

Rs 7.19 lakh to Rs 8.55 lakh

Scorpio

Rs 9.99 lakh to Rs 16.44 lakh

Marazzo

Rs 10.17 lakh to Rs 14.58 lakh

XUV300

Rs 7.99 lakh to Rs 11.99 lakh

XUV500

Rs 12.30 lakh to Rs 18.51 lakh

Alturas

Rs 27.70 lakh to Rs 30.70 lakh

Here’s what Mahindra had to say on the announcement:


Press Release:
Mumbai, June 19, 2019: Mahindra & Mahindra Ltd. (M&M), part of the USD 20.7 billion Mahindra Group, today announced that effective July 1, 2019, the price of its range of personal vehicles will increase by up to Rs. 36,000 across models. This price increase is due to the implementation of AIS 145 Safety Norms
across all passenger vehicles in India.

The implementation of AIS 145 Safety Norms from July 1, 2019 mandate the fitment of several safety features including driver airbag, seat belt reminder for driver and co-driver, rear parking sensors and an over speed alert for the driver across all passenger vehicle models. Mahindra SUVs that will take a substantial price increase are the Scorpio, Bolero, TUV300 and KUV100 NXT, while brands such as the XUV500 and Marazzo will increase prices marginally.

According to Rajan Wadhera, President - Automotive Sector, M&M Ltd., “At Mahindra safety has been at the core of our product development process and we welcome the regulatory requirements relating to safety upgrades. We value every road user’s life and have been effectively contributing to the evolving safety ecosystem. However, the safety regulatory requirement has led to some cost increases. Consequently, we are taking a price hike across some of our passenger vehicles, effective July 1, 2019.”

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