Honda Cars India Ltd has reported a domestic sales growth of 156 per cent during July 2013 by selling 11,223 units as against 4,386 units sold in July 2012. Part of the success is the Amaze sedan which accounted for more than 50 per cent of the total sales volume.
The company sold 40,350 units and posted a cumulative growth of 65 per cent during April – July 2013 as against 24,462 units sold during the same period last year. Export volumes were a sober 756 units during July 2013.
The Brio and the Honda City notched up sales figures of 2,602 and 1,953 units respectively while the new CR-V has yet to take pace in the market with just 133 units sold in July 2013. Sales of the Accord were a dismal 20 units.
Commenting on the company’s performance Jnaneswar Sen, Sr. Vice President – Marketing and Sales, Honda Cars India Ltd. said, “Honda Amaze has clocked its highest monthly sales of 6,515 units during July 2013 and is maintaining very good growth momentum having sold more than 24,000 units since its launch. As a strategic decision, the company plans to start a third shift from November 2013 to reduce the waiting period of the Amaze. The idea is to ensure customer’s convenience and amplify production for the overwhelming demand. ”
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