The Japanese car maker's most recently launched compact family sedan has received an overwhelming response from customers and almost doubled its sales as compared to last month (March'13)
It became evident quite early on that Honda had procured a very special kind of budget sedan offering for India and since its official launch on our shores in April this year the Amaze has been the official buzz word in almost every auto circle.
Honda’s confidence in its new family sedan in the form of a 2,500 crore investment in its Tapukara plant near Rajasthan and other miscellaneous endeavours to publicise the Amaze have already begun paying high dividends as it has managed to clock an impressive sales figure of 4,852 units in the month of April.
Having sold a total of 6,500 plus units of all its models in February this year, Honda witnessed a massive leap in monthly sales in the following month selling 10,044 units. The start of the new financial year buoyed by the launch of the Amaze (Read : Honda Amaze Road Test) has ensured a growth of 20 per cent for HCIL recording total sales of 8,488 units in April 2013.
Expressing delight on the company’s performance Jnaneswar Sen, Sr. Vice President – Marketing & Sales, Honda Cars India Ltd. said, “April 2013 was a significant landmark in Honda’s journey in India. With new investments in Tapukara plant launch of advanced i-DTEC diesel engine technology, and rollout of new family sedan Amaze, Honda has set on a new phase of growth in the country. Amaze has received tremendous response from the customers despite the slowdown in the industry. We are confident that Amaze will drive our growth in this fiscal.”
An interesting point to note here is that Honda aims to manufacture 4,000 to 5,000 units of the Amaze each month. Considering the propelling demand for the car and moreover the company’s aim to sell over 50,000 units of this model in FY2014, it should probably consider kick-starting the new assembly line at Tapukara with a production capacity of 2.4 lakh units per annum as opposed to the initial 1.2 lakh units that it has already announced for 2014.