With competition in the two-wheeler market heating up by the day, Hero MotoCorp has come up with an innovative marketing strategy to stay ahead of its rivals. The country’s largest two-wheeler manufacturer announced that it would give a warranty of five years on its entire two-wheeler portfolio. For motorcycles, the warranty period will be five years or 70,000km, whichever is sooner while scooters get a five year/50,000km warranty depending on which comes earlier. With this scheme, Hero MotoCorp has become the first two-wheeler manufacturer in the country to give five-year warranty on their products.
Talking about the warranty plan, Anil Dua, Sr. Vice President (Marketing & Sales), Hero MotoCorp said, “Staying true to our splendid legacy, all Hero two-wheelers will now have a 5-year warranty. Hero MotoCorp is the first manufacturer in the country to offer this benefit. This announcement is also an expression of our confidence in the unparalleled quality of our products, backed by strong R&D and excellent manufacturing capabilities.”
This scheme seems to be an attempt by Hero to arrest its sliding sales figures (Related: Japanese bike makers rack up high sales; Indians stutter). March wasn’t a good month for the company with a 11.36 per cent decline in sales. Hero sold 4,68,283 units in March 2013 as against 5,28,290 units in the corresponding month last year. For customers, the scheme comes as a welcome move as they would be able to enjoy the longest warranty for any two-wheeler in the country!
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