General Motors India begins Chevrolet 100 Hour Sale

In another bid to revive dwindling sales, General Motors India has initiated a new promotional campaign called the ‘Chevrolet 100 Hour Sale’. The campaign begins from today and will commence on 21 June, 2015. The three day special scheme offers benefit up to Rs 1 lakh along with other gifts and discounts.
 
Under this 4 day campaign, customers opting for Chevrolet Cruze can avail benefits worth close to Rs 1 lakh; new Chevrolet Beat buyers are offered Rs 70,499 worth of benefits, Chevrolet Sail worth Rs 64,499 and the Chevrolet Enjoy worth Rs 62,500.

In addition, the Chevrolet 100 Hour Sale gives an additional one-time benefit over and above these offers including a 2 grams gold coin, free accessories worth Rs 10,000, free two years extended warranty and a free LED TV worth up to Rs 34,000 with every purchase during this period, depending on the model and region.
 
“At General Motors India, it is our constant endeavor to keep up the excitement in the marketplace by offering value for money packages and attract more people to the Chevrolet fold,” said Rajesh Singh, Vice President, Marketing, Sales and After Sales, General Motors India.
 
“In continuation to these efforts, the company has also planned a multi-media communication campaign to reach out to its esteemed customers to create brand awareness and generate additional footfalls for enthusiasts to avail this limited period offer,” added Singh.
 
To ensure low maintenance cost to new car buyers, GM India has also introduced the Chevrolet Complete Care programme which includes the popular Chevrolet Promise along with various facilities like round-the-clock 24x7 roadside assistance and free pick up and drop for vehicles for its female customers.

GM India has also developed digital applications such as the Chevrolet Service Estimator Online tool, which is available on Chevrolet India’s website and helps calculate periodic service costs and the MyChevroletIndia mobile application that helps users locate and contact the nearest authorized Chevrolet service station.