Ford Figo 'Bharat Yatra' ends today

Ford India’s largest activation drive ends today. The drive covered over 1000 towns across 20 cities with over 17000 test drives, catered to tier II and tier III towns and with the manufacturer’s sales and service networks. The drive, which kicked off in July this year to celebrate the success of the Figo including the 100,000 unit sales within 15 months of the launch, growing exports to 27 international markets, and industry-wide recognition as a value-for-money vehicle.

On the occasion, Sriram Padmanabhan, General Manager, Marketing, Ford India said, “Impressive number of enquiries, on-spot bookings and thousands of test drives conducted during this Yatra clearly suggest that Figo's value proposition of being a value-for-money vehicle continues to find resonance in the market.”

"Through 'Bharat Yatra' we wanted to reach out to people in smaller cities and towns and thank them for making Figo the most popular car in its segment which is well on its way to reach 120,000 customers in India.” added Sriram

Ford India is set to expand its sales and service network to more than 200 outlets in more than 120 cities by the end of this year with new dealerships coming up in locations such as Solapur, Gulbarga and Tirupur.