Ford Figo Aspire displayed in Mumbai

The new compact sedan by the American car maker, Ford Figo Aspire will be showcased in 25 cities as part of the nationwide roadshow ahead of its launch in India later this year


Brand ambassador Farhan Akhtar with Ford Figo Aspire sedan



The much awaited compact sedan from Ford India – the Ford Figo Aspire was showcased in Mumbai last weekend to give customers a first-hand experience of the car ahead of its India launch later this year.


Last weekend the Figo Aspire was showcased at Infinity Mall, Malad in Mumbai as part of a 10-week long roadshow in 25 cities across India. Ford is trying to offer prospective car buyers a sneak peek into features of the soon to be launched Ford Figo Aspire compact sedans.


“At Ford India, we are driven by a constant need to innovate and deliver products that customers want and value. Through the roadshows, we will highlight how Figo Aspire embodies the aspirations of modern India with its striking good looks, clever convenience, smart and practical features as well as outstanding ownership experience. This sedan is designed to exceed the expectations of customers in every way.” P K Umashankar, vice president, customer service operations, Ford India said. “I am sure our customers in Mumbai will be excited to see the proposition of this global Ford product.”


The roadshows are a part of Ford India’s recently announced experiential consumer campaign – What Drives You, and endorsed by Dil Dhadakne Do actor Farhan Akhtar. The promotional campaign will culminate with one-lucky winner becoming the first customer to drive home a brand-new Ford Figo Aspire.


ZigWheels had got a preview of the car earlier this year and was impressed with the new Ford Figo Aspire’s safety features like the segment side and curtain airbags. The compact sedan will be launched with a diesel and petrol engines options which include a 1.5-litre TDCi diesel unit and a 1.2L TiVCT petrol motor.


If you missed the opportunity to have a closer look at the new Ford Figo Aspire last weekend then you can catch the Figo Aspire in Mumbai on May 30-31 at R City Mall Ghatkopar, July 4-5 at Inorbit Mall Vashi, July 11-12 at Viviana Mall, Thane.

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