The Yamaha Ray that is expected to arrive this Diwali will be the first two-wheeler promoted by the Bollywood diva
After TVS and Hero signing up Anushka Sharma and Priyanka Chopra as brand ambassadors respectively for their gearless scooters, Yamaha has signed up Deepika Padukone as the brand ambassador for its new gearless scooter range. The sensuous diva will make her debut appearance in the advertisements for the Yamaha Ray. During the 2012 Delhi Auto Expo, Yamaha heralded the Ray as female specific.
“We are very pleased with our alliance with Deepika Padukone to endorse our scooter ‘Ray’ which just like Deepika signifies cool and beauty. Being young, fit, sporty and stylish, Deepika has all the elements that our customers will subscribe to when they buy our scooters. The youth adore her, respect her and follow her because she signifies an inherent sense of style that easily blends in with that of brand Yamaha. We look forward to have a longstanding and fruitful association with her,” said Hiroyuki Suzuki, CEO and MD, India Yamaha Motor.
The Yamaha Ray will be launched around Diwali this year and according to the company, is targeted at customers below 24 years of age. Currently Yamaha sells 13 bikes, namely the Crux, YBR 110, YBR 125, SS125, SZ-X, SZ-R, FZ16, FZ-S, Fazer, YZF-R15 and three superbikes, the FZ1, VMAX and the YZF R1