BMW Strengthens Its After Sales Services In India

Bavarian Motor Works (BMW) wants to strengthen its roots for a long-lasting relationship with the Indian automotive market. While the company makes some of the best jaw-dropping performance sedans in the world, it wants to simultaneously focus on its after sales services in India. To kick start its journey and make itself synonymous with a customer-centric automotive brand, the German carmaker made two announcements today. One, it has inaugurated a state-of-the-art after-sales facility based out of Pune, and two, a ‘Be in Good Hands’ after-sales service campaign was launched.

Named as Bavaria Motors, the facility is spread over 1,35,000 sq. ft., has 40 service bays and is powered by solar energy. BMW has employed 110 people and provided them intense training from its training centers located in Singapore, Malaysia, Germany and Gurgaon.

At the facility’s inauguration event, both Frank Schloedar, the acting president of BMW Group, India, and Vishal Agarwal, MD at Bavaria Motors were present. Both talked about how BMW, as a brand, is focused to deliver unparalleled customer delight by making the after-sales service front as robust as the brand’s image in the automotive industry.

Another initiative taken by the German carmaker to pursue its goal of strengthening its after-sales services in India, is the ‘Be in Good Hands’ service campaign. The same has been designed keeping customer’s requirements, like convenience, cost, time and quality, in check.

In a press release, Schloedar said, “Customers are at the heart of everything that BMW does. Purchase is only the beginning of a relationship that is nurtured at each step. With BMW, ownership is a rewarding experience throughout the vehicle’s lifecycle. ‘Be in Good Hands’ is a promise that completes the circle of ‘Sheer Driving Pleasure’. Flexible packages, full cost control, quick turn-around time and first-class service together provide complete peace of mind to our customers at all times. With BMW service offerings, our customers are always ready to take their BMW wherever they want, whenever they want!”

Many services comprise the after-sales service campaign, such as complementary pick-up and drop, completing the required service as soon as possible to save time, a BMW app on the iPad which gives access to the entire service history of the vehicle and a range of transparent service packages that cover everything from maintenance, inspection and wear and tear. These services are available across all authorised dealerships in India.