Bajaj Discover sales cross 14 lakh mark in Western region

Bajaj Auto Ltd. sold 14 lakh plus Discover motorcycles in India's Western Region. Gujarat was one of the largest contributors in its growth in Western Region.

The accomplishment, according to the company's press statement, has been set in a very short span is backed by the growth of Discover 100, Discover 125, Discover 125 ST and the newly launched Discover 100T (Also Read: Bajaj Discover 100T Road Test). Out of the 14,12,647 Discover units sold in the Western region between July 2009 and March 2013, 3,71,793 units have been sold in Gujarat alone. The Western Region consists of Maharashtra, Gujarat, and Madhya Pradesh.

Accroding to Vimal Sumbly, ( General Manager) Sales, Bajaj Auto Ltd. said, "This is a very important milestone for the Discover brand reiterating its success in the Indian market. Discover's high sales volumes, is not an outcome of compromising on value, as the brand continues to maintain its price-premium vis-a-vis competition." Mr. Sumbly further elaborated, "The recent launch of the Discover 100T, setting new benchmarks of power, style and features, has further given momentum to the brand."

With the launch of the all new Discover T and ST range, Bajaj Auto introduced a breed of two-wheeler that offers superior mileage without compromising on design and features. Discover is one of the largest selling brands in the Indian motorcycle market.