Audi opens showroom in Lucknow

Luxury car makers continue to make a beeline to tier-II cities as growing prosperity in these places continues to drive growth. After Mercedes Benz and BMW, the German luxury car maker Audi has set up a dealership in Lucknow. 

And even before opening it has seen 50 cars being sold in the Lucknow-Kanpur region. 

Head Sales, Audi India, Niraj Srivastava said "We had opened a dealership in Kanpur in October 2012. Even before the launch of the Lucknow dealership, we had started getting bookings from customers in the state capital and between Lucknow and Kanpur showrooms we sold 50 cars in the last three months. The response has been encouraging to say the least as customers see value and aspiration in an Audi car. We target selling 25 cars a month from Lucknow and Kanpur.” 

Srivastava also said that Audi India which has 25 showrooms in the country would open 9 new dealerships in 2013 of which most would be in tier-II cities. He said that the rising aspirations and prosperity in tier-II cities has led Audi India to open more dealerships in tier-II towns even as Audi India targets emerging as the number one luxury car brand in the country by 2015. 

Audi India continues to record impressive sales with 9,003 vehicles being sold from January to December 2012 against a target of 8,000 units. In the 2011 calendar year it sold 5511 units.

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