Audi kicks off 'R-Drive' in India

An effervescent combined power of 855PS on tap is what you get when Audi’s R8 V10 Spyder (524PS) and its purebred race ready RS5 Coupe (331PS) decide to embark on a journey side by side. The German luxury car manufacturer has undoubtedly dazzled super car enthusiasts in the country with the introduction such extreme performance machines on Indian roads, but as it remains automotive eye candy for a majority of them, here’s Audi trying to bring them as close to experiencing the deal as possible.

Since the 17th of February this year, the German luxury car maker has been on the move to reach out to its untapped customer base across India through a unique drive experience initiative across various cities in India. Simply called the ‘Audi R-Drive’ this unique initiative will give participants and Audi fans a chance to experience driving the award winning Audi R8 V10 Spyder and the Audi RS5 in their hometowns.

Voicing Audi’s goodwill behind organizing such an event for its fans in India, Michael Perschke, Head, Audi India, said “Our super sports cars, the Audi R8 V10 Spyder and the Audi RS5 exemplify our belief in developing and delivering world class automobiles to sports car enthusiasts in India. Customer delight is one of the pillars on which we plan to build our future and events like the ‘Audi R-Drive’ are designed to give our guests a truly once in a lifetime experience.”

While getting behind the wheel of an Audi R8 Spyder or even a R5 Coupe would be considered a once in a lifetime opportunity for most of us, Audi has ensured that the experience turns out to be as memorable for participants as possible by putting together a team of India’s most prominent motorsport experts at the helm of the event, guiding guests on how to handle these powerful machines.

The ‘Audi R-Drive’ schedule is as follows: