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- Feb 23, 2024
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2012 has started off on a good note for Aston Martin, with the European debut of the V12 Zagato, only 150 of which will be made at the Gaydon factory. Also, putting the company at the forefront of bespoke personalisation will be their new programme, ‘Q by Aston Martin,’ that will create a new dynamic in the luxury marketplace. Introduced by a dedicated team of designers together with the company’s engineers and highly experienced craftspeople, the programme goes beyond the standard palette of paint, leather and trim finishes and takes the company to a new era of personalisation.
The ‘Q by Aston Martin’ service can be extended to interior and exterior styling, offering endless opportunities of expression. Thanks to Aston Martin’s unique VH (Vertical Horizontal) architecture, the philosophy that forms the backbone of its sports cars, the company has evolved a fast, flexible and modular approach to engineering.
The motor show has also seen the arrival of the new Vantage V8 range. Enhancements include introduction of the acclaimed seven-speed Sportshift II with a new aerodynamic package derived from Vantage range’s motorsport DNA that offers improvements to the chassis and braking as well.
Improving its entire line-up, Aston Martin continues to derive technological enhancements from both, the racing programme (Aston Martin Racing) as well as the extensive research and development that has gone in the One-77 project. By tapping into the company’s experience with carbon-fibre, the car maker has carried the same technology through its entire line-up
Dr Ulrich Bez has overseen the company's modern renaissance since his appointment as Aston Martin's CEO in July 2000. During that time, Aston Martin has evolved from a small scale manufacturer to global player, preserving and. Enhancing the Aston Martin name and transforming it into an internationally lauded brand with a positive operating profit since 2005, Dr. Ulrich Bex has overseen the company’s modern renaissance since his appointment as Aston Martin’s CEO. In 2010, the company reported revenue of £474.3 million (~Rs. 3743 crore). The company currently has 136 dealerships in 42 countries that are continually being added, including emerging markets like India, South America and Turkey.
Aston Martin will exhibit eight cars at the 82nd edition of the Geneva Motor Show including the European debut of the limited edition V12 Zagato, in production form, the V8 Vantage S and recently revised V8 Vantage, a DBS Coupe, V12 Vantage and Rapide. Also on display are two unique cars prepared by the ‘Q by Aston Martin’ service.
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