2013 Nissan Student Brand Manager programme launched

  • Jun 24, 2013
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Nissan has launched the 2013 edition of the Nissan Student Brand Manager programme (NSBM) that selects 30 student brand managers each year for a six-month period, during which they are required to perform four innovative marketing activities

Nissan Micra

The fourth edition of the Nissan Student Brand Manager programme (NSBM) has been launched. The Japanese car maker is accepting entries for the programme and is targeting more than 4,000 registrations with the aim of appointing 30 student brand managers for the next six months. The 2013 edition of NSBM has been made more appealing for students this year by offering the ‘Nissan Micra’ as the final prize to the national winner.

The six-month schedule commences in July 2013 and culminates in December. Each year the program is altered and evolved in terms of tasks allocated to the students. Each student brand manager selected is expected to perform four innovative marketing activities during the six months in their campus and community involving the Nissan brand and products. The 2012 batch of NSBMs initiated around 96 marketing activities that were aimed at increasing Nissan’s presence in diversified markets across India.

NSBM is now recognised by more than 500 B-Schools across India, including leading institutions like the Indian Institute of management (IIM), FMS (Faculty of Management Studies), Indian Institute of Foreign Trade (IIFT), Symbiosis Institute of Business management (SIBM) and the Indian Institute of Technology (IIT). NSBM’s Facebook following has also grown to 1,02,000 in 2013 from around 1000 in 2010, when it was first launched.

Launching the campaign, Nitish Tipnis, Director Sales and Marketing Hover Automotive India (Nissan India’s NSC) said, “The fact that NSBM programme is entering its fourth consecutive year reflects our commitment to identify and nurture management talent. It also helps us build our brand association with young people in India, who will be tomorrow’s leaders of the corporate world. The programme exposes the students to the auto industry, competition and the Nissan brand. We are also overwhelmed by the Facebook following - it only affirms that NSBM is now an aspiration amongst the B-School students.”

Nissan Micra

The 30 selected Nissan Student Brand Managers for the 2013 programme will receive a grant for six months to help them conceptualise and implement ideas on Nissan brand visibility and impact. As NSBMs they will also get a Nissan Micra hatchback to conduct activities, host marketing activities and align their thoughts to the product propositions. 

The campaign will be open to management students across the country and will be packed with activities such as setting up test-drive days at their respective colleges to creating buzz about brand Nissan amongst the student community. 

Also Read: 2013 Nissan Micra : First Drive

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