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Tata Hits Gold, Crosses 50 Lakh Units Production Mark In 25 Years

Expect a celebratory campaign to be flagged off for both customers and employees in the coming days

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  • Tata Motors archives 50 lakh units production milestone in 25 years.

  • It has produced 10 lakh units in the past 2.5 years.

  • Impressive figures in the wake of semiconductor shortage.

  • Will roll-out a month-long celebratory campaign for customers and employees.

Tata is one of the top three carmakers in India, only behind Maruti and Hyundai in terms of market share. The carmaker, today announced that it has achieved a noteworthy milestone of manufacturing 50 lakh passenger vehicles, which took it nearly 25 years to achieve.

The carmaker produced its first 10 lakh units between 1998 and 2004, and what a journey it has been since. Without getting too much into the past, let’s just say Tata has been bold in its strategy. The carmaker is always among the first to try something new and isn’t afraid of carving out new segments in the industry.

Tata was one of the, if not the first, carmakers to tap into the volume-based electric vehicle space in India and currently boasts the largest EV portfolio amongst the mass market brands in the country. Furthermore, its products like the Punch gave birth to the Micro-SUV segment, and Tata has undoubtedly enjoyed the first-mover advantage as reiterated by the production numbers.

The last 10 lakh units were produced within the past 2.5 years, which is less than half the time taken by the marque to produce the previous million units (2014-2020) leading to the 40 lakh units production milestone. 

The two and three million production milestones were achieved in 2010 and 2014, respectively, which makes the rolling out the last 10 lakh units in less than three years amid prolonged semiconductor shortage and Covid-19 outbreak a huge feat. And talking about feats, the carmaker also set a record for the fastest electric drive from Kashmir to Kanyakumari, which included a route of more than 4,000km covered in four days.

Also Read: Why Is There No Made-in-India Sports Car? AI Chat GPT Explains

The marque will celebrate the milestone by initiating a month-long campaign for its customers, as well as its employees, where the dealerships and sales outlets will receive branded outfits and emblems to commemorate the feat.

Tata currently has an expansive range of vehicles that span different body styles in its portfolio, hatchbacks, sedans and SUVs included, and even multiple electric offerings, which makes its portfolio one of the largest of the lot. We reckon this hot streak will only progress in the future for the Indian carmaker, considering the exciting launches it has lined up including the Sierra and Curvv.

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