Bentley Celebrates James Bond in Style!

Carte Blanche, the new James Bond book, penned by Jeffery Deaver, and published by, Hodder & Stoughton, has partnered with Bentley Motors for a rather unique promotion which involves creating 500 limited edition copies of the novel in an ultimate luxury edition package.

James Bond, the super MI6 agent created by Ian Fleming has always had a penchant for expensive cars and even in the original 14 novels written by Fleming himself, James Bond owned three Bentleys over the course of the original stories. With Carte Blanche, Jeffery Deaver has taken the inspiration from Fleming and has reunited Bond with a fully loaded new ‘Bond Spec’ Bentley Continental GT as part of this much anticipated super spy thriller.

A lot of work has gone into creating these special edition books. A team from Bentley worked closely with the publishers in order to capture the essence of Bond and Bentley. In fact the agenda was to work with the book in such a manner that reading this exclusive edition works as an experience in itself. Luckily, the nuances of Bond and Bentley allow for such radical concepts and therefore it was a task of taking exclusive book ownership to the next level.

Each copy of the book arrives in a exquisitely crafted polished aluminium case which has been inspired by the deserts of Dubai as Dubai happens to be one of the major exotic locations that form a part of this latest Bond adventure as well as the new Continental GT. The end result is a sculpture that is reminiscent of the GT’s signature silhouette and the effect is as though the car has risen from the desert sand. That is just the cover.

The book itself comes wrapped in Nappa leather, which incidentally is what Bentley uses on the interiors of their cars. Further similarities to the interior of a Bentley exist in the fact that the white leather is contrasted by the stark red Pillar Box edging. The title, author’s name and Bentley logo have been carefully embossed into the front. The text is printed in two colors, namely black and red and the paper used is high quality ivory paper.

As mentioned earlier, the book boasts of being an experience and taking that to a whole new level is the little ‘twist’ that has been incorporated. Playing on the idea of an agent being given Carte Blanche, is one of the most dramatic features of the design: a die-cut bullet hole that pierces pages of the book. Hidden within the pages is a single polished 9mm bullet, individually marked with a number distinct to each copy, making the edition truly bespoke!

The special edition is strictly limited to 500 copies worldwide at a price of £1,000 each. Incidentally, over 100 million Bond books have been sold and over half the world’s population has seen a Bond film! If in today’s day and age there is anything more popular than Facebook, it’s James Bond, and an association with this brand is always bound to garner enough eyeballs. For Bentley however, this is just being part of the 007 family.