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In its 18 years of existence, Victory has produced some really cool motorcycles. However, with the change in customer requirements, the contemporary cruiser is no longer a favourite
Polaris, the leading American ATV (All-Terrain Vehicle) manufacturer, has announced that it will be winding down its Victory Motorcycles brand and operation related to it with immediate effects. In case you haven’t heard about Victory, it is an 18-year-old performance cruiser motorcycle company that is known for its modern cruiser looks. The company has even helped to re-establish the Indian Motorcycle brand globally and in its native home. Polaris has made clear that the discontinuation of Victory will not have any effect on the remainder of its businesses.
Scott Wine, Polaris Industries Chairman and CEO, said, “This was an incredibly difficult decision for me, my team and the Polaris Board of Directors. Over the past 18 years, we have invested not only resources, but our hearts and souls, into forging the Victory Motorcycles brand, and we are exceptionally proud of what our team has accomplished. Since inception, our teams have designed and produced nearly 60 Victory models that have been honoured with 25 of the industry’s top awards. The experience, knowledge, infrastructure and capability we’ve built in those 18 years gave us the...Read More
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