The new Volkswagen up! : A small VW with great potential

Volkswagen has redrawn the map of the small car world. The goal: to develop a small car with charisma, with maximum space on a minimal footprint, with the most fuel-efficient engines or an electric drive, with intuitive infotainment and operating systems and not to forget the safety of a large car

The new Volkswagen up! : A small VW with great potential

The result is the new up! It measures a short 3.54 metres and is a specialist for everyday urban living that was thought through to the last detail

The new Volkswagen up! : A small VW with great potential

This car – like the larger Polo and the even larger Golf – will appeal to people of all ages and mobility wishes

The new Volkswagen up! : A small VW with great potential

In launching the up!, Volkswagen is not only putting a new car in motion; it is also redefining the parameters of customisation and financing

The new Volkswagen up! : A small VW with great potential

This means that along with clearly delineated equipment lines on the up!, new features will be offered such as up! boxes – e.g. box sets for shopping, long trips or for children on board

The new Volkswagen up! : A small VW with great potential

Its overall length consists of conspicuously short body overhangs and a very long wheelbase (2.42 metres) – a body layout that fully utilises the space available in the new design