Ford to launch entry level hatchback by 2013 end
First generation Ford Figo*
Expected launch: End 2013, Price: Rs. 2.8 - 4 lakh
Despite a slowdown, the new Maruti Suzuki Alto 800 racked up over 10,000 bookings before going on sale. Hyundai too has found success with its Eon, that has gone on to rewrite the rules for the entry level car in India.
Ford India is focusing on the segment and intends to launch an entry level small car priced between Rs 2.80 lakh and Rs 4 lakh to take on the Maruti Suzuki Alto 800 and the Hyundai Eon.
Ford’s entry level hatchback will be a stripped out model with no power steering, stereo, air-conditioning and manual windows while the top-of-the-line model will pack all that plus power windows up front and an airbag.
In all likelihood, Ford may knock off a cylinder from the Figo’s 1.2-litre petrol engine, turn it into an 800cc, three-cylinder mill for its entry level compact hatchback.
The small car battle is going to give people greater choice and improved products
*Image for representational purpose only