Renault Duster: Competition Check
The Renault Duster has made its debut at a very lucrative price point and has served a solid wake up call to the domestic players
Renault India has launched the Duster at a very aggressive price point. Slotted between Rs 7.19 to 11.29 lakh, the Duster spans a wide market range and with its three engine offerings, it caters to different audiences as well. Call it strategy, call it smart marketing, the bottom line remains that an international manufacturer has stepped in to a segment that is driven by price point over brand value and has had the ability to usher in a change that is bound to be dynamic. More importantly, the advent of the Duster in the Indian market is the ultimate wake up call for Indian firms, for their price advantage is under threat and with the stellar pricing on the Duster the Indian car makers can now no longer justify their low cost strengths but will have to add more technology, value and quality in order to cope with the new-age competition.
Pitted against the Force Motors Force One, Mahindra Scorpio and XUV 500 and the Tata Safari; the Duster doesn’t really have it easy, however, as mentioned earlier, it packs enough to upset the scales in a big way. As a product, the Duster is a typical urban SUV that offers the quintessential butch looks, imposing stance, spacious interiors and a quality fit and finish. Set your eyes on the Duster and you are bound to be hooked. It’s a striking looking SUV that boasts of clean lines and dimensions that are perfect for the urban environment.
While Renault has a lot riding on the Duster, the vehicle itself has a lot of merit. It features a modern monocoque construction, smart technology, quality interiors and offers a fuel efficiency that is comparable to some high end hatchbacks! The competition doesn’t quite measure up on most accounts. While the XUV 500 is a monocoque shell as well, the Scorpio, Force One and Safari feature a more archaic body on ladder frame construction.
Due to this, the Duster benefits in terms of kerb weight as it is almost 40 per cent lighter than its direct competition and this has an immediate impact on performance as well as fuel efficiency. In both departments, the competition has a lot of catching up to do.
- Previous Story
- Next Story
Readers' opinions ( 45 )
by By Team ZigWheels
Renault has launched an international contest...
by Team ZigWheels
Renault Captur "India Version",...
The 3rd edition of the MIMS features some stand...
The Tata Pixel concept that Tata Motors showcased at the 81st Geneva Motor Show is a revolutionary...
Luxury car maker BMW is thinking to re-enter in Indian bike market with high end bikes.