Hyundai Elantra: Competition check
Hyundai's new Elantra is a feature rich and extremely good looking machine. Coupled with an aggressive pricing strategy, Hyundai is looking at dominating the segment; however it is bound to be a fight!
The new Elantra is pitted directly against the Chevrolet Cruze, Toyota Corolla Altis and Renault Fluence, and on the higher end of the spectrum the car is up against the Skoda Laura and the Volkswagen Jetta. It’s not an easy marketplace to operate in as these big brands are determined on demanding their piece of the pie. Hyundai has already burnt its fingers once by offering a run-of-the-mill product in this segment. However, this time around, the new Elantra does have the mettle to play its cards right. The new car boasts a stellar design that has worked wonders for Hyundai, it’s well kitted, aggressively priced and, on the whole, is a rather commendable package which definitely has the competition’s attention. Let’s take a closer look at what the Elantra is up against.
The Chevrolet Cruze has received an upgrade in the form of a brand-new engine. The new 1998cc unit churns out an astonishing 166PS @ 3,800rpm and a solid 380Nm of torque @ 2,000rpm, making it a rather powerful option against the diesel Elantra’s 128PS @ 4000rpm and 265Nm of torque between 1,900 and 2,750rpm. The Cruze also boasts of a rather fresh design despite being three years old and it offers a rather decent level of creature comforts as well. It is a great value-for-money option, but it does lose out to the Elantra in terms of overall comfort as the rear is a little tight, whereas the Elantra offers a rather decent rear bench.
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