BMW 1 Series vs Mercedes-Benz A-Class: Comparison

With Mercedes-Benz bringing in the super hot A-Class and BMW entering the class with the 1 Series, there's been a sudden influx of cars in the luxury compact segment. We pit the two against each...

 

BMW 1 Series vs Mercedes-Benz A-Class Comparison

 

 

The luxury hatchback segment has pretty much been a debatable class taking into consideration the fact that a buyer intending to spend a sum of around Rs 30 lakh is more likely to opt for a larger sedan. Manufacturers like Fiat and Volkswagen have tried to get things going with the 500 and the Beetle but haven’t quite been able to achieve the results that they would have hoped for. Having said that, there has been a paradigm shift in thought especially with the customer becoming more brand conscious and aspiring to be associated with a name that we usually relate to more premium cars. With this realisation and fully aware of the potential that the segment holds, manufacturers have been trying to focus their energies into making a break in the segment. Mercedes-Benz was quick to make its debut with the A-Class and BMW too swiftly followed it with their 1 series. We pitch these two cars against each other to find out which one is the king of the ring. 

 

 

BMW 1 Series and M-B A-Class

 

Looks that Kill

In its new iteration, the A-Class has been given a heavy makeover, in line with Mercedes’ new design language and the result is sure to make you fall in love. It looks fresh, aspirational and most importantly, moving away from the ‘mature’ Merc disposition, is a lot more youthful.  The long nose that leads into the diamond grille flanked by the LED headlights give the front end a highly aggressive stance. Although the silhouette of the A isn’t quite something that one would drool over, the combination of some sharp lines, along with subtle creases and the 17-inch 10-spoke alloys add a lot of drama to it. At the back, the small tail gate with the horizontal LED tail lights and the wide bumper ensures that the rear of the car is just as good looking as the front. Overall the A’s low stance and the tiny dimensions of give it a highly eager look that is sure to turn some heads, but the how does it stand against the 1 series? 

 

After looking at the A-Class, the 1 series indeed seems quite pale. We mentioned in our review of the 1 series that the front end looks typically Bimmer with the long bonnet and the small-ish grille and indeed has quite a pleasing disposition, but then bring something as stunning as the A into the picture and the equation changes in entirety. The 1 series’ headlights try hard to make it look youthful but isn’t quite a compromise for overall design that looks rather dated. The rear too tell a similar story with nothing really outstanding going in its favour. That said, the sharp shoulder lines and those beautiful looking 17-inch five-spoke alloy wheels give the profile a subtle but pleasing aura. 

 

Overall, we believe that the A has much more street presence and has a larger visual appeal than its rival in question here. 

 

by Ravi Ved Photography: www.geobeats.com Posted on 06 Jan 2014
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