Vespa VX125 : First Ride
Ever since the day Piaggio announced its return to the Indian scooter market with the new Vespa 125 it was made quite clear that its superior build quality backed by an iconic brand image would certainly justify its identity as the country’s most expensive scooter.
Surprisingly the initial hefty price tag of Rs 66,661 (ex-showroom Maharashtra) didn’t drastically suffocate sales, taking into consideration of course the fact that the company was keen on maintaining a rather niche clientele. Things got even better after the showroom prices were slashed by over Rs 8,000 owing to the company’s increased localisation of parts at its Baramati plant, and just over a year into its launch the Vespa continues selling 4-4,500 units on an average each month.
It appears as though the Vespa has quite successfully managed to create its very own upmarket customer base in the scooter space, and now Piaggio plans to up the ante even further with the introduction of the Vespa VX model.
Dressed for a fancy dinner party
You can’t really imagine a scooter being a symbol of fashion and style until you’ve spent sufficient time aboard one of these with countless heads moving in your direction as you pass by each day. It’s curvy design touched with rich chrome elements are a sight to behold no doubt, but all said and done the choice of brighter colours as compared conventional scooters has made the Vespa stand out from day one.
Piaggio is keen on specifically capitalizing on this aspect of its premium product and so with the Vespa VX also come two new shades. Metallic Green and a dual tone Red and Pink, which we spent some time aboard will be available to both Vespa and Vespa VX customers in India for the first time.
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