TVS Phoenix 125 : Road Test
TVS has been the underdog in the commuter class of motorcycles for far too long. With the Phoenix, the company is aiming to make its presence felt in the miscellany of the 125cc segment albeit trying to do quite lot. Ravi Ved and Varad More get aboard to see if all this makes sense to the buyer out there

VERDICT
Given its looks, performance, handling and a few exclusive features, the Phoenix is undoubtedly a good motorcycle but when you are trying to make that climb back up the field you need more than to be just good. In this highly competitive 125cc segment, product placement and deliverables are of equal importance. TVS has launched it as a premium 125cc motorcycle to compete against the Bajaj Discover 125ST, Hero Ignitor and the Honda Stunner, mainly because of features like a petal disc, digital console, twin-spring suspension, hazard lights and the like, but if it falters in vital areas that its rivals excel in, then the going gets tougher.
Maybe the premium features need to be bolstered by a five-speed transmission at the very earliest and we think that this will enable the EcoThrust motor to live up to its name, which right now is lacking both the economy and the thrust, so to speak. With sticker prices ranging from Rs 50,890 to Rs 52,905, the Phoenix is placed between the two categories, which make its prospects an even more complicated matter. TVS has sought to find a middle way but it hasn’t quite worked out.

For buyers of this class of motorcycle, efficiency and driveability are of the utmost importance. The Phoenix has the makings of a decent motorcycle, but there is nothing to set it apart from the competition and here is where the engineering and the thought process need to be right up there to deliver a unique selling proposition. Address this and then the Phoenix may rise, we think.

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Readers' opinions ( 26 )
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Sandy
Seriously, an ultimate story of pheonix is written by the ZW Team. Thanks a lot for ur such dedicated work.Yes the pheonix has got the best engine n gear box made so far. I liked the smoothness n the grunt of this 125cc mill,liked the suspensions.If somebody wants the best of engine performance with fee, smooth gearbox next to honda n the best pair of rear shocks along with better quality material n paint even better than the Shine @ great price tag then look no other. A fifth cog could provably seal the deal.
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ambavaram
i have got 73kp/l mileage on highway
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umesh
pls lanch apachi 125cc d with out changing their design d that mailage has to be 65kmpl.d one more thing is pls incress the distence between fuel tank s handle because if we rotate the handle there is in between gap of fuel tank and handle too short its very dangerous to human hands so pls solve this problem with this. am looking forward
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adarsh
the engine
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Santhosh
Hi All,I bought new Phoenix (Red), Its a good performance bike.... I enjoyed the ride in city as well as long drive. It gives 60 mileage. Perfect Comfort. Breaking systems are extremely perfect. In speedometer, they found a new Display design which shows battery / service indicator. Its good looking....Over all its a worthy Bike in TVS!!!
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