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Tata Sumo Gold GX: 1000km Long Term Review

by Vikrant Singh Posted on 20 Mar 20148,222 Views23 Comments

It is one of Tata Motors oldest and more popular models. And now, it has joined our long term fleet for a period of three months. Say hello to the 2013 Tata Sumo Gold in top of the line GX trim


Tata Sumo Gold GX off road



The police have it. The patrol parties have it. Even the Army has it. And, of course, the whole of the taxi world has it. Now, we have it too. 'It' is the Tata Sumo; one of the oldest, hardiest and popular models from Tata Motors' utility vehicle portfolio. So why has it joined our long term felt now?


Well, Tata Motors has begun positioning the Tata Sumo Gold as an urban vehicle; a vehicle that urban families and adventurous individuals might want. And in its marketing communication, Tatas is talking about the Sumo's off-roading ability, its fun to drive factor, and how it will appeal to the driving enthusiast. These are tall claims. And to see how close the Sumo comes to these, we are going to run this Sumo Gold GX hard for the next three months. But for now, let's just talk look and feel.


The Tata Sumo is a 20 year old design. And, it hasn't changed much. Yes, the GX now sports a new colour, it has more body graphics and it has more chrome and clear lens lights, front and back. But, the silhouette of the car remains the same. It still has that uncomfortable nose-down-tail-up stance, and it still looks as boxy as ever.


Given that Tata Motors is positioning the Sumo Gold as an urban dweller's vehicle, we would have expected some lifestyle design elements and accessories to come standard with the UV. Something in line with the Sumo Extreme concept or even the armoured Sumo, the Army uses. Bigger wheels and tyres, bulgier plastic wheel arches, a more in your face bumper design, stylish roof rails and a brighter, racier, two-tone colour scheme would have done wonders to the Sumo's exterior visual appeal.

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