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Toyota highlights at the 2012 Delhi Auto Expo 

Mass market car maker Toyota came into this year's Auto Expo with all guns blazing. Present at the event in a massive way, the Japanese car maker didn't limit the delight of its fans to the mere unveiling of face-lifted versions of its best selling Fortuner and Innova models, but also showcased some fine technology in the form of an all new ergonimic 'Easy Seat' system for senior citizen co-passengers and a highly innovative Solar Ventilation System for eco-friendly in-car cooling in its already 'green' Prius hybrid model. To top it all the ambitious and consumer feedback oriented car manufacturer also announced the launch of an all new Motor Racing Trophy (One Make Race Series) built around its Etios sedan and Liva hatchback models

Toyota Launches Etios Motor Racing Trophy in India

Starting off from 2013, Toyota will be setting off its own one-make series of 5-6 rounds in the season. But Toyota's strategy is way more detailed than just prepping up a few of its Etios sedans...

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Toyota Motorsport

Toyota Kirloskar Motors Ltd. will be the unlikely but welcome new entrant with motorsport as one of its main promotional arms in 2012 and beyond. Adil Jal Darukhanawala has the backgrounder to this...

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Toyota introduces new Prius & Easy Seat technology at 2012 A

Priced between Rs 27 lakh - 29 lakh (ex-showroom Delhi), the new Prius features a solar powered ventilation system, while a separate customized swivel seat system for senior citizens will now be...

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