Premier made another push at positioning itself as a dominant player in the SUV segment with the launch of three new variants of the RiO compact SUV. The new RiO's styling is a lot more palatable and it also packs in three new engine options. The company is going aggressive with its sales plans and intends to double its number of dealerships by the end of 2012. But will that be a good enough bait to lure buyers, remains to be seen.