Zigwheels Home

Tata Aria Pure LX Launched

by Abhishek Chaliha Posted on 18 Dec 201236,058 Views13 Comments

Tata launches entry-level Aria Pure LX in Bangalore at Rs. 9.95 lakh (ex-showroom). Unlike most stripped-out base models, the Aria Pure LX trim retains most of its equipment and safety features

Tata Aria


The Aria crossover was designed to be the next-generation flagship vehicle from Tata when it was launched in 2010. It comes loaded with features and technology and its 4X4 system gives it an edge in its segment. 


However, India was not ready for a crossover with a price tag of Rs. 15.58 lakh (ex-showroom, Bangalore). Tata knocked off the four-wheel-drive system in August 2011 and launched two-wheel drive versions of the Aria to bring down the price. 


And now, it has taken another step to bring the starting price of the Aria under the crucial Rs. 10 lakh price bracket. Priced at Rs. 9.95 lakh (ex-showroom), the Aria Pure LX is a two-wheel-drive model with a few bells and whistles knocked off.


Tata has been clever about the way they have removed equipment from the Aria Pure LX. Most of the goodies like keyless entry, driver information system, pillar-mounted dual air-conditioning units, all-round disc brakes, ABS with EBD and traction control, projector headlamps and fabric upholstery have been retained. 


What Tata has skimped on are airbags, stereo, front fog lamps, some chrome garnish, roof storage compartments, body-coloured rubber strips on the doors and follow-me-home headlamps. The Aria Pure LX also gets a single mass flywheel as opposed to dual mass units on other models.


Still, the Tata Aria in its Pure LX trim with a sticker price of Rs. 9.95 lakh holds good value. As a seven seater, the Aria Pure LX is more affordable than the base model diesel Toyota Innova that retails at Rs. 10.69 lakh (ex-showroom Bangalore).


Also read: Tata Aria: Special Coverage


More on this Car

Post Your Comment

Do you like this story?

New cars that haven't lived up to their initial hype

by ET Bureau Photography: Kunal Khadse

Cars such as the Ford Fiesta, Nissan Evalia and...

Ford Tourneo Concept - Why it should come to India

by Rahul Basu

A no nonsense personal people mover, the Tourneo...

Ford B-MAX: In Pictures!

by Team ZigWheels

Ford B-MAX features stylish and original hinged...


New York 2014: Mercedes teases with GT interior

The interior of the highly anticipated SLS AMG successor was shown at the NY auto show

Volkswagen car owners visit VW plant at Chakan

Company car dealer organised a drive of Volkswagen owners based out in Mumbai to VW Chakan plant...


Datsun Go: Special Coverage

With the Go the Datsun brand once again comes to life and is here to make its place in the...

Hyundai Xcent: Special Coverage

Hyundai has launched its compact sedan, the Xcent, at a smashing starting price of Rs 4.66 lakh...


Read Next Story