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Mercedes M-Class Grand Edition launched
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The new M-Class Grand Edition is now priced far more competitively and will be available in two attractive variants - Grand Sports & Grand Executive for the Indian market.
When Mercedes launched the new M-Class in India in 2009, it was oozing style and so far has done well in the Indian market thanks to its compelling performance both on and off the road. With its popularity and acceptance garnered over the years, the new M-Class has registered a 24% growth in the mid-size luxury SUV segment in India.
So, after an array of some scintillating launches across all segments in India this year, Mercedes Benz has now completed full-circle with the launch of a far more aggressive version of its M-Class offering in India.
The New M-Class Grand Edition is a step further in all directions as compared to its more frugal predecessor. Stylish to begin with the new special edition M-Class now has even more distinctive characteristics, and looks sportier than before. Newly designed darkened headlamps and LED daytime driving lights are some of the exterior add-ons that will give the new M-Class's demeanour a bolder and more stylish look.
On the inside are some standard high-grade materials, which clothe the luxurious interiors of the new M-Class Grand Edition. Worthy of mention are a new two-tone colour scheme, an eye-catching AMG sports steering wheel and for those seeking that personal touch in their cars, an impressive Grand Edition badge on the central console should please you just fine.
On the technology front, the M-Class Grand Edition is a complete thumbs up with features like permanent four-wheel drive, 44ETS traction systems, Downhill Speed Regulation, AIRMATIC suspension and Adaptive Damping System (ADS), all of which come together to make the M-Class GE one of the safest softroaders from the Merc in India. Additionally the M-Class Grand Edition will also feature heated seats, Parktronic & Neck-Pro luxury head restraints as standard.
However, what makes the M-Class GE really special is its new aggressive pricing. The Sport Edition is priced at Rs. 54.11 Lakhs, while the Executive Edition is priced at Rs. 47.91 lakhs Ex-showroom Pune. This is a major slash in pricing by Mercedes, considering the older versions of the M-Class (ML 350, ML320 CDI) were priced between Rs 56 – 64 lakhs (Ex-Showroom Delhi). Commenting on this bold pricing move by Mercedes for the new M-Class Grand Edition, Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India said, "The M-Class has been a popular model series in India. The "Sports Edition" and the “Executive Edition” are very aggressively priced considering the loadings and features of this marquee. We are confident that customers who expect highest standards from their vehicles will find the M-Class a vehicle that exceeds their expectations- both on and off the road."
With some much-needed fine tuning both in terms of technology and its overall look, the new M-Class Grand Edition looks good to both stay on the road and confidently stray off it.
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shree
is Merc coming up with a new model of M-Class this year ?? as this one is just the face lift i guess ??
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Dhruva Gaikwad
Mercedes Benz should focus to make a SUV within the range of Rs.15-20 l acs range, as growing demand is mostly from B grade cities where we have the roads and time to drive and enjoy these cars
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