Mahindra Launches new Logan as the 'Verito'
After the split between Mahindra and French car maker Renault was made official and completed in every respect, the first smart move by the indigenous car maker was to slash the pricing of its existing Logan model. The Logan, which very quickly established itself as a safe, dependable, spacious and fuel efficient sedan, failed unfortunately to pull in heavy sales for Mahindra while its Renault alliance was alive.
With the complete ownership of its flagship entry level sedan now in its palms, Mahindra has gone ahead and revamped the styling of its Logan model, now calling it the ‘Verito’.
The new Verito retains the same strengths of the older Logan model, but has been speckled with several rugged and sporty styling elements in order to make it look a bit more exciting than its bland looking predecessor. The exterior of the Verito now flaunts ski racks and side cladding, something not seen before in an Indian sedan. A chrome spoiler and appliqué give the new Verito a nice distinctive look at the rear.
Speaking at the launch of the Verito, Mr. Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said “The Verito, with its unique value proposition aligns with the Mahindra DNA of offering tough, rugged and sporty vehicles. For the first time, we are using social media platforms to unveil a new product, reflecting alternative thinking. The earlier Logan will continue to get complete service and spares support from us.”
The new ‘Verito’ will continue to be powered by the same Renault engine and offer oodles of space as the older Logan model. Coming with both, a 1.5 DCi CRDi diesel engine or 1.4 MPFI petrol engine, the Verito offers an amazing 21.03 KMPL fuel efficiency.
A 510 litre boot capacity and a host of safety features like ABS, Driver Airbags, EBD and driver information systems gives the car a slight edge over its worthy competitors. The new Mahindra ‘Verito’ is competitively priced at Rs. 4.82 lakh (petrol BS3 version) & 5.62 lakh (Diesel BS3 version). The BS4 compliant version is also available for BS4 markets.