Zigwheels Home

Mahindra launches Maxximo Mini Van VX

by ET Posted on 07 Jul 201283,885 Views22 Comments

The Mahindra Maxximo Mini Van VX launched at Rs 3.7 lakh will take on Maruti Suzuki's Eeco and Omni

 

Mahindra Maxximo Minivan VX

 

 

India’s largest utility vehicle maker, Mahindra & Mahindra is fast making inroads into the small commercial vehicle space. After garnering over 20-25% share in the MINI truck segment with the Maxximo load and soft top van, the company on Friday launched a hard top minivan to take on Maruti Suzuki's Omni & Eeco. 

 

Launched in the Ahmedabad market, the Maxximo MINI Van Vx BS III is priced at Rs 3.7 lakh ex-showroom Ahmedabad and is the only diesel hard top van in the country. The company claims it is 30-40% more spacious then Omni and offers a mileage of 18-20 kilometers per litre, thanks to the proven C2 common rail diesel engine. Also read: Mahindra Maxximo CNG Launched

 

Though all this, comes at an additional cost, which is approximately Rs 1 lakh higher than Maruti Suzuki's Omni. 

 

Arun Malhotra, senior VP, sales & customer care, Automotive Division, Mahindra & Mahindra told ET, “Our aim is to offer a diesel vehicle that is stylish and best-in-class in space, comfort and operating economics. The hard top Van can be used for the purpose of school van, stage carrier application, used by tour and traveller operator and even the TV crew and inside the airport." 

 

According to industry experts, around 20,000 MINI vans are sold per month, with the market growing by 8-10% annually. Maruti Suzuki is dominant leader with the sales of over 12,000 units per month of Omni and Eeco, followed by Tata Motors which sells about 4,500 to 6,000 units of Magic & Magic Iris and Mahindra's own minivan Maxximo Van around 2,000 to 2,500 units a month. 

 

With the new product, Mahindra hopes to add a minimum of 1,500 units a month. 

 

Post Your Comment

Do you like this story?

BMW X5 Expedition variant launched at Rs 64.9 lakh

by Anand Mohan

A more affordable X5 variant with a few...

Porsche Macan launched at Rs 98.18 lakh

by Team ZigWheels

The performance car maker enters the compact SUV...

BMW ActiveHybrid 7 launched at Rs 1.35 crore

by Preetam Bora

BMW has launched its first hybrid model for...


 
TOP NEWS

Subaru teases WRX S4 sedan

Subaru releases a teaser image of its upcoming sports sedan WRX S4 ahead of its debut

Maruti launches Monsoon Fit Check campaign

Maruti aims to educate its customers on periodic maintenance of vehicles to ensure their safety in...

SPECIAL COVERAGE

Honda Mobilio: Special Coverage

Honda makes its entry into the MPV segment with the Mobilio. This 7-seater will be offered with two...

2014 Toyota Corolla Altis: Special Coverage

The 2014 Toyota Corolla Altis, in its 11th generation, has been launched in India starting at Rs...

 

Read Next Story