Huffy Bicycles USA enters Indian market
Fifteen innovative models Planned for Retail in 2011 and 2012
Huffy Corporation (USA), the best-selling bicycle brand in America since 1977 and the most widely recognized consumer brand in the bicycle industry, recently announced its entry into the burgeoning Indian Market. The company has appointed Action Bikes Pvt. Ltd. as its exclusive distributor for the Indian market.
Huffy Corporation (USA) has more than a hundred years of experience in the bicycle business and its bicycles are hallmarks of innovative design, high-quality components, proven durability and time-tested performance. Today one out of every four bicycles sold in the US is a Huffy Bicycle. Huffy is No. 1 with kids and families in total brand awareness with consumers of all ages. Huffy Bicycles are available in 20 countries worldwide.
Whenever you go to a Walmart, Kmart, Toys R Us, Target and Costco in the United States you are sure to see a Huffy Bicycle. As quality is an important part of the Huffy brand Huffy Bicycles complies with the consumer product safety improvement act (CPSIA) of 2008. Huffy manufactures innovative products like Tricycles, scooters and children’s bicycles to BMX, mountain, cruiser and commuter bikes. The company offers products for all ages from tricycles, scooters and children’s bicycles to BMX, mountain, cruiser and commuter bikes for the age group of 2 to 92 years.
According to AkshayKapur,director of Action Bikes, “At present we have launched 15 innovative models for the Indian market which covers the entire range of bicycles for consumers from kids to adults. The retail price is approximately Rs. 5000/- to Rs. 14500/-.” Action Bikes will be marketing and selling Huffy Bicycles pan India by focusing on product innovations, in-depth partnership with dealers and mass market retailers and targeted strategies. Huffy bicycles are currently available at the two Huffy Bicycles flagship stores in Delhi, one at Lajpat Nagar and the other at MG Road and also through selective dealers all over India. In India Huffy Bicycles will insure that people ride bicycles for fun, their health and the environment as well as to connect with their families and friends.
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