Yamaha organizes Independence Day carnival

  • Aug 11, 2014
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The Independence Day Kids Carnival was held in association with close to 100 Yamaha dealers across India

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Yamaha Motor India Sales Pvt. Ltd. concluded its second phase of kid’s carnival held this weekend in association with close to 100 Yamaha dealers across India celebrating Independence Day with kids.

The campaign was conceptualized with a patriotic theme to stimulate feelings of patriotism among children and attracted families along with children to Yamaha showrooms.

“With our mission to create ‘Kando’ (Japanese term denoting ‘appreciation’, ‘admiration’) for our valuable customers we are always focused on novel ideas to engage with our audiences. Kids Carnival is among our most exciting customer connect initiative to engage with our dealers and customers. This was a very opportune time as we are celebrating our 68th Independence Day and we wanted to interact with and reward our future generation and customers. This was our way of inculcating patriotism among the kids and help in building them to be future responsible citizens,” said Roy Kurian, Vice President, Yamaha Motor India Sales Pvt. Ltd.

Various activities were organized for the kids and the carnival gave them a firsthand opportunity to experience Yamaha’s products like the Alpha scooter which is targeted at the family segment. The kids were invited in ethnic wear and all kids and customers received Indian flags on the occasion.

Yamaha’s lovable mascot ‘Zippy’ was also present to delight the kids through exciting games, competitions and other stimulating activities. The highlight was the painting competition showcasing ‘India in the 21st century’ as well as a quiz based on the Independence Day theme.

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