Zigwheels Home

Yamaha to expand dealership network, opens two showrooms in Pune

by Abhishek Chaliha Posted on 21 Aug 201210,134 Views1 Comments

Yamaha India to expand network to 2,000 dealerships by 2018

 

Yamaha Fazer

 

 

Having made its mark in Tier 1 cities in India, the automobile industry is now looking to tap the potential of emerging markets. Yamaha India which plans on going down this road, currently has over 400 dealerships in India and plans to expand it significantly, to 2,000 dealerships by 2018. 

 

The Japanese two-wheeler giant has kick-started its expansion programme by inaugurating two new dealerships in Pune, Maharashtra, in the face of strong demand in the city. It plans to launch four new dealerships in Nashik and Mumbai over the next two weeks.  

 

Hiroyuki Suzuki, CEO & MD, India Yamaha Motor, said, “The Yamaha family is looking forward to a stronger dealer and sales network strategy to reach out to more people with our products and services while continuing to serve our loyal customers. Keeping in mind the increasing demand in two-wheelers, we are planning to expand our dealership network extensively. Pune, the automobile city of India has ample of untapped market in this segment and we are looking forward to make a strong presence in this city”.

 

Yamaha’s share of the two-wheeler market in Maharashtra has gone up from 16 per cent in 2010 to 18 per cent in 2011. The new showrooms will push the company’s sales further.

 

The Indian two–wheeler industry is estimated to attain the 20-million mark by 2016, 10 per cent of which is Yamaha’s target market share.

 

Yamaha will enter the Indian scooter market with its ‘Ray’ on September 14, 2012. The Ray aimed at young women will go up against the Honda Dio. Yamaha has signed on Bollywood star Deepika Padukone to endorse its range of scooters in India. 

 

Also read: New Yamaha factory coming up near Chennai

 

 

 

 

Post Your Comment

Do you like this story?

Sign up for our customized BIKER newsletter today.

Royal Enfield sets new Land Speed record

by Preetam Bora

The modified Royal Enfield Continental GT clocked...

Trophies stolen from UK motorcycle museum

by Team ZigWheels

Thieves took off with invaluable trophies - some...

2014 British MotoGP: Marquez is back on top

by Arun Mohan Nadar

One of the most exciting races of the 2014...


 
 
FEATURED SLIDESHOWS

Hero Xtreme vs Yamaha FZ-S v2.0 vs Honda CB Trigger A souped-up Royal Enfield Continental GT at Bonneville KTM RC 390 2014 Hero Karizma ZMR 2014 Hero Xtreme Confederate X132 Hellcat Speedster TVS Scooty Zest Intense competition at Round 3 of the Honda One Make Race

 
TOP VIDEOS

KTM RC 390: Action Video

The above video shows the soon to be launched KTM RC 390 in action at the race track and on the...

2014 Indian Scout: Official Video

The Indian Scout has made a comeback after a hiatus of over seven decades and it will be the...

 

Read Next Story