Yokohoma Club Network store inaugurated in Kerala

Yokohoma India has inaugurated its first Yokohama Club Network (YCN) store in Kerala. This new store is located at Trichur alongside the most important highway of the state. Set up in partnership with M/S Tyre Plaza this store brings up Yokohoma’s club network count to 22 in the country.

Speaking on this occasion, Takashi Fujino, Managing Director, Yokohama India, said, “Yokohama India plans to double its YCN strength nationally by the end of 2014. The Global Tyre major is currently operating on two per cent of the total market share in India.”

“While tube type tyres still contribute a considerable share of the total passenger car radial market, Yokohama India is only competing in the tubeless tyre market. “With the fast transformation of market from tube type tyres to tubeless tyres, Yokohama India is looking at five per cent market share in the near future to support mid-term management plan,” he further added.

YCN is a specialised network based on the tyre maker’s global philosophy to develop point of sales to enhance the tyre buying experience of its customers. Yokohama India currently has more than 650 point of sales which also includes 22 Yokohama Club Network (YCN) across length and breadth of the country.

The newly opened YCN store will provide for all the new offerings from the tyre maker including the Yokohama Earth-1 tyre, and will cater to most of the cars in B, B+ and C-segments, as well as the Geolandar series.

Globally other than replacement tyres business, Yokohama tyres is the original equipment supplier to many top of the line car manufacturers such as Audi, Honda, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.