Zigwheels Home

Yamaha records 33 per cent growth in November 2012

by Team ZigWheels Posted on 03 Dec 20123,279 Views Comments

Yamaha India sales shot up by 33 per cent for November 2012 on a Y-o-Y basis. The Japanese two-wheeler company is looking to exploit Tier 2 and Tier 3 cities as well as the women's scooter market more aggressively

 

Yamaha Ray

 

 

Japanese two-wheeler giant Yamaha had carried out a number of initiatives to boost sales in India. It had launched its Ray scooter recently to mark its entry into  the Indian scooter market. As result, its sales showed a significant 33 per cent growth in November 2012 on a Y-o-Y basis. With the Ray scooter it is looking at an overall market share between 10 and 15 per cent in the scooter segment by 2016.

 

The company sold 37,347 units in November 2012 as against 28,178 units in November 2011 in the domestic market. Exports fell from 10,984 units in 2011 to 7,344 units in November 2012. The company’s overall sales stood at 44,691 units in November 2012, while a total of 39,162 units were sold in November 2011, marking a 14 per cent overall growth.

 

Roy Kurian, National Business Head, India Yamaha Motor, said, “We are very pleased with the sales growth that we’ve witnessed in the past month on account of our strong product portfolio, upbeat customer confidence and new launch in the scooter segment with Ray. Our efforts towards enhancing our relationship with our esteemed customers through various initiatives like the Yamaha Safe Riding Science Programs, R15 One Make Race Championships etc, have also been very rewarding. We recently introduced a unique marketing initiative called Ray cavalcade which reached the Ray customers in a more targeted manner. The festive season did play a role in changing the market sentiment. However due to the current economic conditions and rise in inflation, the festival season has been weak compared to last year.”

 

Yamaha is also placing greater emphasis on its female clientele and will be introducing the Yamaha Female Riding Training programme very soon. Following the launch of the Ray scooter, the company will be expanding its dealer network, appointing more female staff at customer contact points and introducing a female customer care programs. 

 

Yamaha India has over 400 dealers across India and plans to spread to more cities to increase its dealer network to 2000 by 2014. Growing demand for two-wheelers from Tier 2 and Tier 3 cities has spurred it to embark on building a strong dealership network in these cities. The company is also working on its secondary network to be realigned to reach more customers in rural areas. 

 

Also read: Yamaha Ray: First Ride

 

Slideshow:

 

 

  • Yamaha Ray
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride

The new RAY has been designed and engineered to answer the needs of this growing class of young female customers who want a scooter that is stylishly designed, compact, easy to use and have a fresh new appeal

Post Your Comment

Do you like this story?

Sign up for our customized BIKER newsletter today.

Yamaha unveils 2015 XJR 1300

by Preetam Bora

Yamaha has unveiled two motorcycles ahead of the...

Yamaha launches helmet range for women and children

by Punam Chavan

These customised helmets are available across all...

Yamaha launches Fazer FI Version 2.0

by Preetam Bora

Yamaha Motor India Sales Pvt. Ltd has launched...


 
 
FEATURED SLIDESHOWS

Yamaha Fazer FI KTM RC 390 Vespa Elegante showcased in India before launch 2014 Yamaha Fazer FI Version 2.0 Suzuki Gixxer 155 India First Ride 2014 Hero Karizma R vs Bajaj Pulsar 220 Hero Xtreme vs Yamaha FZ-S v2.0 vs Honda CB Trigger A souped-up Royal Enfield Continental GT at Bonneville KTM RC 390

 
TOP VIDEOS

Kawasaki Ninja 1000: ZigWheels Video Review

The Kawasaki Ninja 1000 has the heart of a sports bike and the essence of a tourer. We spend a day...

KTM RC 390: Action Video

The above video shows the soon to be launched KTM RC 390 in action at the race track and on the...

 

Read Next Story