Strengthening its position in the 150cc two-wheeler segment, India Yamaha Motor launched new versions of its FZ, FZ-S and Fazer motorcycles priced at Rs 69,250 for FZ, Rs 71,280 for Fazer and Rs 76,380 for FZ-S, all ex-showroom Delhi. While the FZ sports a new LCD instrument panel, the Fazer and FZ-S boast wider, longer pillion seats, wider fender and new chain protector. The FZ-S also gets a new paint scheme.
“Since the launch of the FX series in 2008, these bikes have gained immense popularity among customers, especially youngsters. The launch of the new variants in FZ series is a clear illustration of how the market has responded to our bikes in this series,” said Hiroyuki Suzuki, CEO & MD, India Yamaha Motor. “Our strategic intent is to provide customers with stylish variants to suit their fashion statement and personality. These bikes have been instrumental in catapulting our sales to an altogether new level. We have kept the essence of the FZ series intact while altering the aesthetics to exemplify the masculine feeling these tough machines are known for. We are confident that these variants too will be an instant hit among biking enthusiasts.”
The company has put together a comprehensive promotional strategy and will follow a 360-degree approach. Yamaha would also utilise its brand ambassador, John Abraham, for all the promotional activities revolving around the new variants along with the “YES!YAMAHA” campaign.
The Japanese bike maker recorded an overall growth of 13.9 percent for March 2012 compared to March 2011 selling 41,886 units. With over 400 dealerships, Yamaha’s product portfolio includes high-end imports – VMAX, MT01, YZF-R1, FZ1 with domestic productions that consist of Fazer, FZ series, SZ series, YZF R15 version 2.0, SS125, YBR 125, YBR 110 and Crux.
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