BMW Motorrad records best ever sales

  • Jan 20, 2015
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BMW Motorrad sold 1,23,495 units globally in 2014 with the BMW R 1200GS being the most popular model. BMW Motorrad announced that 2014 has been an eventful year for the German two-wheeler giant as it registered its highest ever sales. Know More about BMW sales figure on ZigWheels

BMW S 1000 RR

BMW Motorrad announced that 2014 has been an eventful year for the German two-wheeler giant as it registered its highest ever sales. BMW Motorrad sold 1,23,495 units in 2014 in comparison to 1,15,215 units it managed in the preceding year. Owing to this, the German manufacturer recorded a 7.2 per cent growth with respect to sales. Germany continues to be the largest motorcycle market for BMW as 21,714 vehicles were sold which consisted almost 20 per cent of the entire sales. The USA follows in second position with 15,301 units sold followed by France (11,600 units) and Italy (10,487 units).

In the 500 cc and above segment, BMW Motorrad remained the market leader not only in Germany but also in Italy and Spain. The German two-wheeler giant introduced five new models worldwide with the water-cooled BMW R 1200GS being the most popular model with over 40,000 units sold. With the 2015 BMW S 1000 RR and S 1000 XR scheduled to hit dealerships soon, BMW Motorrad is positive that sales will continue to grow in 2015 as well. But the bulk of the sales in future is expected to come from its first sub-500cc motorcycle that BMW is developing in partnership with TVS that is expected to debut in late 2015 and go on sale the following year.

BMW R 1200GS

Speaking about the performance, Stephan Schaller, President of BMW Motorrad said, "We can look back on a successful year. For the first time in company history, BMW Motorrad sold more than 120,000 vehicles. This is an increase of 7.2% compared to the already outstanding result of the previous year and is the fourth year of record sales in a row. I would like to express my sincere thanks to all our customers for the trust they have placed in BMW Motorrad."

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