BMW Experience Tour 2015 launched in India

  • Jan 22, 2015
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The BMW Experience Tour 2015 aims at showing the company's vast product range across several cities in India. BMW has launched the second edition of BMW Experience Tour in Kolkata. Customers will get to drive the BMW 1-series, BMW 3-series, BMW 5-series and the BMW 7-series.

BMW Experience Tour 2015 launched in India

BMW has launched the second edition of BMW Experience Tour in Kolkata. After Kolkata, the tour will reach Raipur, Nagpur, Surat, Ahmedabad, Gurgaon, Chandigarh, Jaipur, Mumbai, Pune, Indore, Vijayawada, Hyderabad, Chennai, Bangalore, Kochi, Delhi and Lucknow.

The German carmaker plans to touch 18 cities across India. The objective behind this tour is to get BMW India's entire range of sedans and Sports Utility Vehicles (SUVs) to lap a specially designed test course.

Commenting on the launch of the BMW Experience Tour 2015, Philipp von Sahr, President, BMW Group India, said, "BMW Experience Tour provides our customers a first-hand experience of the exhilarating performance and superiority of BMW vehicles in a challenging and exciting environment. They are able to appreciate the versatile capabilities, technology, safety systems and features of our cars in detail. Apart from having fun on the test track, they also benefit from the professional advice of the BMW Driving Experts on how to make day-to-day driving safer. BMW Experience Tour is a very successful platform for us to connect with our existing and potential customers across the nation."

Customers will get to drive the BMW 1-series, BMW 3-series, BMW 5-series and the BMW 7-series, as well as put these vehicles through a series of braking, slalom, corner braking and fast lap exercises. Similarly, the SUVs such as BMW X3, BMW X5 and BMW X6 will be driven on ramps and other obstacles like articulation humps, steep hills and inclines.

The company will also set up a special recreation zone to ensure an entertaining time for the entire family. The section will have a special ‘Sony PlayStation Zone’ for kids where they can enjoy driving BMW cars in the virtual world with Sony PlayStation3.

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