Virat Kohli signed as Toyota brand ambassador

Toyota Kirlosker Motor (TKM) has announced that they have signed Indian cricketer Virat Kohli as their brand ambassador. The successful young cricketer is Toyota’s idea of the ideal brand ambassador for their new phrase of growth in India that aims to design vehicles that are ‘fun and exciting to drive’. 

The ‘fun and exciting’ bit in Toyota’s intentions for creating vehicles means that they want to connect with the youth of the country, who comprise over 60 percent of our population. And Virat Kohli is someone the youth of this nation can definitely connect with in terms of his passion, dedication and success reflected in the nation’s favourite sport. 

For Kohli, who is also the brand ambassador of TVS Motors, the new endorsement comes as a tremendous step up. “I am excited to be a part of Toyota’s drive to connect with India’s youth. Toyota inspires the spirit of success and that is an emotion that is close to my heart” said Virat Kohli about endorsing brand Toyota. 

Gear up to see a host of electronic and print advertisements from Toyota featuring Virat Kohli that will be tailored to make Toyota more endearing to the youth of this country. 

Commenting on this new alliance, Sandeep Singh, Deputy Managing Director, Marketing, Toyota Kirloskar Motor, said, “We are extremely happy to announce Virat Kohli as our brand ambassador. He brings with him all the emotions that Toyota aims to offer its customers through its vehicles – passion, exuberance, energy, fun and excitement. Toyota’s journey in India and Virat’s journey in cricket bear similarities. From a budding player, both went on to become a promising player, in such a short duration of time. Brand Toyota and Virat Kohli both represent perfection and continuous improvement. The synergy would bring about more fun and excitement to all Toyota customers.”