New Sales and Marketing Headquarters for Nissan India

  • May 29, 2014
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After terminating its contract with Hover Automotive, the Japanese car maker opens self-owned sales and marketing office in Mumbai.

New Sales and Marketing Headquarters for Nissan India

Nissan has opened its Sales and Marketing Headquarters in Mumbai, which has been inaugurated by Takashi Hata, Senior Vice-President, Nissan Motor Co. Ltd and Chairman of Nissan’s Africa, Middle East and India region.

Earlier, Hover Automotive was responsible for the sales, marketing and distribution of all Nissan-branded vehicles and parts in India. But in February this year, the Japanese automotive major had announced that it has taken complete charge for the sales, marketing and distribution of all Nissan-branded vehicles in India, and its contract with Hover Automotive India Pvt Ltd stands terminated. (Also read: Nissan India terminates contract with Hover Automotive)

Speaking at the occasion, Kenichiro Yomura, President, Nissan India Operations, said, “We have implemented significant improvements to our business structure in India. As a result, Nissan Motor India Private Ltd has assumed full responsibility for the sales, marketing and distribution of all Nissan and Datsun-branded vehicles and parts in India. The inauguration of our sales and marketing headquarters in Mumbai is a key step to help expand our reach and visibility to our customers in this very important growth market.”

The new Nissan-owned sales and marketing headquarters is located in the Equinox Business Park, Kurla (west) and is Nissan’s second largest office in the country, after the main corporate headquarters in Chennai.

Out of Nissan’s current 200 workforce 50 of them will be based in Mumbai facility initially. The Mumbai office headcount is expected to rise to around 150 employees by the end of the year. The facility currently houses sales, marketing, communications and dealer management teams for both Nissan and Datsun brands, among other key functions.

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