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Two-wheeler sales rise 2.90 per cent during FY 2012-13

by Abhishek Chaliha Posted on 11 Apr 20138,976 Views Comments

Scooters dominated two wheeler sales by registering a growth of 14.24 per cent in FY 2012-13 while motorcycle log marginal sales growth of 0.12 per cent compared to the year ago fiscal year

 

Honda Activa HET

 

 

The two and three wheeler segments have registered growth in sales of 2.90 per cent and 4.87 per cent respectively. While scooter sales dominated the growth of the two wheeler segment by changing market dynamics, passenger carriers contributed to the growth of the three wheeler segment. 

 

Here is a break down of the segment wise sales of two and three wheelers. 

 

Two wheeler segment 

 

Scooter, moped and motorcycle sales grew by 14.24 per cent, 1.53 per cent and 0.12 per cent respectively in FY 2012-13 over that of FY 2011-12. The two wheeler segment as a whole experienced a growth of 2.90 per cent during FY 2012-13 over that of FY 2011-12. However, in March 2013 sales of scooters, mopeds and motorcycles declined by 3.18 per cent, 8.32 per cent and 4.54 per cent respectively. 

 

Scooter sales achieved remarkable growth due to new model launches and the introduction of fuel efficient technology. However, weak rural demand and cautious urban sentiments took their toll on motorcycle sales.

 

In the new financial year the motorcycle segment should see better growth with introduction of more new models while the premium motorcycle segment is also expected to fare well with the new premium biking culture picked up by the youth. 

 

 

Bajaj Pulsar 200NS

 

 

Scooters traditionally used to cater to high income families in metros, but now higher fuel efficiency and ease of riding is seeing them increasingly substitute motorcycles especially in Tier II cities. New model launches resulted in 50 per cent of incremental scooter sales between April-March FY 2013, and this trend is expected to continue with higher demand for new models and expansion of dealer network. 

 

The probable growth rate for the two wheeler segment for FY 2013-14 is has been pegged at 6-8 per cent. However, keeping the volatile market conditions in mind the growth may vary. Also, the fall in petrol prices in the future will give an added impetus to two-wheeler sales in the country. 

 

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