Bajaj Auto wins two prestigious global recognitions

Bajaj Auto has won two prestigious global recognitions – featuring in the coveted list of Forbes World’s Top 100 Most Innovative Companies of the year 2014.

The list is led by Salesforce.com at No. 1 position and features companies such as Red Hat, Hindustan Unilever, Colgate Palmolive and Coca Cola. Bajaj Auto holds 96th position in the list. 

Additionally, Bajaj Auto has also been ranked India’s 5th most valuable Brand, with a value of US$3 billion, according to the first ever BrandZ™ Top 50 Most Valuable Indian Brands ranking. 

"In business everything is determined by one thing - its strategy. In a hypercompetitive world, the sole purpose of a business strategy is to differentiate the business from its competition. A sound strategy does this by creating new categories for its brands to dominate, rather than have them unimaginatively serve existing categories," said Rajiv Bajaj, Managing Director, Bajaj Auto Ltd.

"Our Pulsar, Discover, & RE brands are a result of such a strategy at Bajaj, making us the world's most profitable auto company, with almost half our sales coming from overseas markets," he added.

Forbes uses a unique methodology relying on the "wisdom of the crowd" to compile the list of the top 100 most innovative companies in the world.

The combined brand value of the BrandZ Top 50 Most Valuable Indian Brands is almost US$70bn. Carried out by WPP's marketing and brand consultancy Millward Brown, the valuation is the only one in India that takes into account consumers’ opinion of brands to calculate the contribution that product brands make to business success.

The Top 50 come from 13 different categories. Seventeen are multi-national corporations (MNCs), 26 are private Indian brands and seven are state-owned brands.