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Toyota may launch more small cars, compact SUVs in India

Toyota is considering launching more hatchbacks apart from the Etios Liva while also entering the popular compact SUV segment to build volumes and attain a leadership position in India


2013 Toyota Etios and Etios Liva



In a bid to replicate its global leadership position in India, Toyota is considering a slew of measures including building a presence in the fast-growing small car segment and the compact SUV segment. 


However, before launching any new models in India, Toyota is adopting a wait and watch strategy until the government announces a clear decision towards fuel policy and import tariffs. Based on the government’s policies, Toyota will decide on setting up a diesel engine plant in India and the launch of new hybrid vehicles in the country. 


Toyota has not announced which models it plans to launch in India in the small car market at the moment. As for a compact SUV, the company does not have one in its current global line-up which means there should be a model undergoing development at the moment. 


Toyota Motor Corporation Managing Officer Satoshi Ohiso is quoted by PTI as saying, "If you look at our portfolio in India, we have just one small car, Liva. We need more if we have to have big volumes in a fast growing market like India." 


Posted on May 23, 2013 16:52 IST Views: 32135
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