Toyota launches its Green Challenge

Toyota Kirloskar Motor Pvt. Ltd recently launched its green initiative called the ‘Toyota Green Journey’, which involves a contest to make college students participate in innovating ideas and sustainable initiatives for a more eco-friendly future.

Along with Toyota’s global philosophy of promoting and crating awareness on Hybrid Technology, ‘Toyota Green Journey’ is an attempt to source and encourage green ideas on how economical innovation can progress more effective ways of waste management, fuel consumption and the usage of eco-friendly green technologies in urban homes.

Speaking about the initative, Mr. Sandeep Singh, Deputy Managing Director, Marketing, TKM said, “Toyota is considered to be the pioneers of hybrid technology and is renowned for it worldwide. As a part of Toyota's endeavor to educate and create awareness about hybrid technology, we are very happy to announce the launch of Toyota Green Journey involving young bright minds. This initiative will give us an opportunity to connect with students from over 500 institutions in India and help us generate greener ideas to conserve energy and fuel. It will also help us sensitize the participants about the positive effects of hybrid technology”.

The initiative involves sourcing and promoting green ideas involving more than 5000 students from 500 institutions countrywide. It already has more than 1400 teams and 2700 participants registered as the contest registration had started on 5th October. The entries are largely from numerous premium institutes across the country.

The challenge comprises of three rounds of competitions online where the participants have to present their ideas on economical initiatives to sustain the environment and promote a green. After scrutinizing through multiple presentations of ideas, 15 groups would be chosen to do a final presentation in front of an esteemed jury of six members. The winners of the competition will win 1.5 lakhs each.