TI Cycles announces Karun Chandok as Brand Ambassador

Faster, lighter and stronger than any bicycle in the country, the Montra, a premium range of bicycles from TI Cycles, a part of the Murugappa group, launched in March this year has announced Karun Chandok as the brand ambassador for the Montra. The first international standard carbon fibre frame designed bicycle to be at par with international performance bicycles.

“We are delighted to have Karun Chandhok as our brand ambassador for Montra. In an effort to establish an instant connect between Montra and the Indian masses, Karun Chandhok is the perfect fit. There is a strong connect between the product and its brand ambassador, with both being at the forefront of sports and technology. Karun is one of India’s finest racers and we couldn’t find a better fit for India’s finest bicycle. Moreover, Karun himself is an avid cyclist and cycling is part of his rigorous fitness regime. The Montra brand is very important and close to us at TI cycles. We are proud to be the first Indian company to design and manufacture world-class performance bikes and now, carbon framed bicycles,” said Rajesh Mani, General Manager, TI Cycles of India.

The Montra range would be currently available in two versions, the Montra Techno priced at Rs.71,000 made out of T700 carbon and a equipped with 10 speed gears. The other offering is the Montra Jazz priced at Rs. 25,800 which comes with an aluminium-carbon alloy frame and has eight gears.

On the occasion, Karun Chandok said, “TI Cycles has always been at the forefront of innovation in cycling and I am happy to be associated with them. Montra is a brand that reflects  world class performance bicycles, made  in India. I often ride a bicycle to stay fit and found the Montra to be a very comfortable ride. The light weight frame allows for higher speeds and I am glad TI has been able to achieve this technology marvel. I look forward to a long term partnership with TI Cycles where we can jointly build the sport in India.”