Tata Motors ramps up dealerships for Zest and Bolt

Tata Motors and its channel partners plan to hire over 3,000 sales staff across the company's 200 dealerships in the country to cater to the upcoming launch of its compact sedan Zest and hatchback Bolt.

Tata Motors will evaluate prospective candidates through a process that would involve aptitude and psychometric tests conducted with the help of experts. Final staff members will be shortlisted for roles such as sales managers and customer advisors, among others.

Commenting on this announcement, Ranjit Yadav, President, Passenger Vehicles Business Unit, Tata Motors, said, “In line with our vision and strategy to provide an enriched purchase experience, we have undertaken a revamp expedition of showrooms and expansion of our dealership workforce to prepare for the launch of our exciting global cars, Zest and Bolt.”

“We are gearing up as we move closer to the launch. Besides our new range of products, our retail experience will also go through a sea change. Our customer-centered cars are being backed with customer-engaging purchase experience at our dealerships. This is a step forward for us in reinforcing our commitment to provide best-in-class purchase experience,” he further added.

The company is also working closely with dealerships to develop their HR guideline manual that keeps a track record of recruitment, training, reward system and retention.